Business Model
TrueNorthNat is a specialized luxury watch manufacturing and repair atelier, combining traditional horological techniques with innovative modern approaches. Our business model is built on four pillars: Custom Timepiece Creation, Heritage Restoration, Technical Innovation, and Client Education. We offer a platform where watch enthusiasts and collectors can access exceptionally crafted timepieces, meticulous repair services, and gain deeper appreciation for the art of fine watchmaking.
1. Service Portfolio & Delivery Formats
The core of our offering consists of modular watchmaking service packages catering to different client needs and timepiece requirements. From precise movement overhauls to complete custom watch manufacturing, we provide tailored solutions for every level of horological complexity.
Our Service Formats:
- Bespoke Watch Creation – End-to-end timepiece design and manufacturing services, from concept development and movement selection to case crafting and final assembly, resulting in unique custom watches.
- Comprehensive Restoration – Expert rejuvenation of vintage and antique timepieces with meticulous attention to historical accuracy, period-correct techniques, and preservation of original components.
- Technical Workshops – Focused educational sessions on specific watchmaking topics such as movement mechanics, complications, watch maintenance, and collecting insights.
- Service Flexibility – Combination service formats with appointment-based consultations and remote assessments for timely and convenient horological support.
Service Models:
We offer various flexible service structures, including subscription maintenance programs, individual repair appointments, and customized solutions for collectors with multiple timepieces requiring ongoing care.
2. Education & Craftsmanship Initiatives
Complementing our standard services, we operate specialized watchmaking training programs where we develop, refine, and implement advanced traditional and innovative horological techniques specifically designed for the modern watch enthusiast.
Horology Center
Our Watchmaking Innovation Center brings together master horologists, materials scientists, and design specialists to develop new approaches to timepiece creation in an increasingly technical world. Here, innovative watchmaking methods and tools are developed that flow directly into our service offerings.
Research Initiatives
With our technical research network, we conduct ongoing studies on horology advancements and collaborate with renowned watchmaking institutes. This research directly contributes to the ongoing development of our manufacturing techniques, ensuring their traditional foundation while embracing modern innovations.
Collector Community
We organize collector gatherings at our atelier and at watch events, providing spaces for knowledge exchange, appreciation of fine timepieces, opportunities for detailed questions, and the development of insights into the world of horology in a relaxed environment with like-minded enthusiasts.
3. Technical Excellence & Continuous Development
An important component of our offering is the integration of advanced watchmaking techniques that go beyond conventional repair services and promote the holistic approach to creating and maintaining exceptional timepieces throughout their lifespan.
Technical Services:
- Advanced movement analysis with precision timing equipment and comprehensive performance metrics
- Individual timepiece assessment with customized service recommendations for unique or rare watch models
- Documentation and authentication services for significant historical or collectible timepieces
Integrated Offering:
- Horological consultation sessions for collectors facing decisions regarding restoration, modification, or investment
- Collection management services for serious collectors with extensive timepiece portfolios
- Collaborations with specialized artisans for complementary expertise in engraving, enameling, and gem-setting
With this integrated approach, we position ourselves not just as service providers, but as essential partners for the creation, preservation, and appreciation of exceptional timepieces throughout their journey.
4. Community & Future Perspectives
The special strength of our concept lies in horological community building and our continuous pursuit of innovation and development of our services in line with current watchmaking trends and technological advancements.
Our Development Strategy:
- Expansion: Strategic extension of our custom watch offerings with exclusive limited collections showcasing Canadian materials and design elements that celebrate our unique heritage
- Technical Advancement: Continued investment in precision equipment and specialized tools that enhance our capability to work with the most complex mechanical movements and complications
- Partner Network: Cultivation of relationships with suppliers of exceptional raw materials, movement manufacturers, and specialized component crafters to ensure the highest quality in every aspect of our work